About
“Everything we do is aimed at changing behavior. We’re never satisfied until we’ve positively moved the needle for our clients and society.”
As a woman owned agency that focuses on insights to drive effective ad campaigns, we utilize our multicultural team and research to help brands remain relevant in today’s fast-changing world. Our creative work not only exceeds our KPI's and changes behavior, but it is also recognized by our industry colleagues as outstanding.
Recently we won 3 Platinum & 3 Gold Awards in the 2023 MarCom Global Creative Awards, an international creative competition for marketing and communication professionals. Kudos to our team and our client partners.
We're honored to have received from the Girl Scouts of Greater Los Angeles (GSGLA), the Outstanding Community Partner Award for our pro bono creative content development, which was pivotal in increasing the Girl Scout base to over 35,000 girls in the Los Angeles area, the second largest Council in the nation.
What We Do
We believe that advertising can be used as a force for good.
Behavior Change
We can turn bad behaviors – which are often encouraged by advertising – into good behaviors that help people live better, healthier lives.
Messaging
We can overtake messages that promote less-than-good products and harmful, but profitable, behaviors with real facts and human insight.
Doing Good
Careful orchestration of digital, social, experiential, influencers and storytelling inspires positive behaviors, grows good brands and changes communities.
Awards
Outstanding Community Partner Award
Girl Scouts of Greater Los Angeles (GSGLA)
Healthcare Advertising Awards – Gold, Health Promotion Program
Los Angeles County Department of Public Health, Secondhand Smoke Campaign
Healthcare Advertising Awards – Gold, Special Video - Under 2 Minutes
Missouri Institute of Mental Health, NoMOmeth "Jimmy's Story"
Healthcare Advertising Awards – Bronze, COVID Marketing Campaign
Los Angeles County Department of Public Health, COVID-19 Travelers Health Campaign
Healthcare Advertising Awards – Bronze, Other: Misc. Collateral, Special Promo
Los Angeles County Department of Public Health, Diabetes Prevention & Management Promotional Digital Toolkit
PRSA-LA PRism Awards – PRism: Public Service, Not-for-Profit
Golden State Opportunity, CalEITC4Me Campaign
PRSA-LA PRism Awards – Award of Excellence: Marketing, Consumer Products & Services
Toyota and SiriusXM, We are ALL Hybrids Campaign
MarCom Award – Platinum, Strategic Communications: Digital Marketing Campaign
Toyota and SiriusXM, We are ALL Hybrids
MarCom Award – Gold, Video & Television: PSA
Missouri Institute of Mental Health, Jimmy’s Story
MarCom Award – Platinum, Video & Film: Marketing Product/Service
Toyota and SiriusXM, We are ALL Hybrids
MarCom Award – Gold, Creativity (Design): Poster
Golden State Opportunity, CalEITC4Me “Everyday Heroes”
MarCom Award – Platinum, Audio & Radio: PSA
Golden State Opportunity, CalEITC “MoneyBack”
MarCom Award – Gold, Publications (Employee): Internal Communication
Lexus, Lexus Difference Newsletter
MarCom Award – Honorable Mention, Advertising & Marketing: Outdoor
LA County Department of Public Health, Never Stop Quitting Smoking
MarCom Award – Honorable Mention, Advertising & Marketing: Mass Transit
Clean Power Alliance, Power Response Home Program Bus Tail
AAF Awards, Los Angeles - Public Service Film/Video/Sound Campaign
LA County Department of Public Health, Second-Hand Smoke
AAF Awards, Los Angeles - Public Service Online/Interactive Campaign
LA County Department of Public Health, Never Stop Quitting Smoking
AAF Awards, Los Angeles - Public Service Online/Interactive Campaign
Girl Scouts of Greater Los Angeles, Online Cookie Sale/Girl Empowerment
Healthcare Advertising Awards - TV Advertising Series
First 5 California
Healthcare Advertising Awards - TV Advertising Single
First 5 California
Healthcare Advertising Awards - TV Advertising Single
LA County Department of Public Health, Child Oral Health
Healthcare Advertising Awards – COVID-19 Response Materials
LA County Department of Public Health, COVID-19
AAF Awards, Los Angeles - Corporate Social Responsibility Campaign
First 5 California, Milestones and Parenting During a Pandemic Videos
AAF Awards, Los Angeles - Corporate Social Responsibility Film
LA County Department of Public Health, COVID-19 #4ForEachOther
MarCom Award - Platinum, Web Marketing Video
Jonathan Louis, Design Lab
MarCom Award - Video/Film: Government
LA County Department of Public Health, Meth Free LA
MarCom Award - Platinum, Video/Film: Government
California Department of Public Health, Valley Fever
Healthcare Advertising Awards - TV Advertising Series
First 5 California
Healthcare Advertising Awards - Outdoor
LA County Department of Public Health, Anti-Vaping
Healthcare Advertising Awards - TV Advertising Series
California Department of Public Health, Senior Opioid
AAF Awards, Los Angeles - Social Media Campaign
Hyundai Motor Company, Winter Tire Promotion
AAF Awards, Los Angeles - CSR Film
LA County Department of Public Health, Manage Opioid Addiction
Best and Brightest Companies to Work For
Fraser Communications
Internet Advertising Competition - Best Government Online video
LA County Department of Public Health, Anti-Teen Marijuana
MarCom Awards - Platinum, Website Redesign
Jonathan Louis
MarCom Awards - Marketing & Promotion Holiday
East West Bank, Year of the Dog
MarCom Awards - Audio/Radio PSA
H204LA, Know the Future of Water
MarCom Awards - Television PSA
First 5 California, Smarter Birds
AAF Awards - PSA Integrated Campaign
LA County Department of Mental Health
Summit Creative Awards - Government Website
Los Angeles County Department of Public Health, Choose Health LA
Summit Creative Awards - PSA
Los Angeles County Department of Public Health, Choose Health LA
Summit Creative Awards - Video
Lexus, Global Video
LA Business Journal, Top Women Owned Businesses
Fraser Communications
AWWA Public Communications Achievement Award
The Metropolitan Water District of Southern California
SCBA Outstanding Achievement in Radio Advertising
Best Use of Radio’s Digital Assets – First 5 California
Evaluation from Secretary Hillary Clinton’s “Too Small to Fail” initiative
Evaluation from Secretary Hillary Clinton’s “Too Small to Fail” initiative
Internet Advertising Competition - Best Travel Rich Media Ad
Rideshare Thursday
Internet Advertising Competition - Best Energy Integrated Ad Campaign
Southern California Gas Company
Internet Advertising Competition - Best Environmental Rich Media Ad
Southern California Gas Company
Advocacy Campaign of the Year by PRNews
PRNews Agency “A” List Award
Public Education Campaign of the Year by Public Relations Society of America
Los Angeles Chapter, PRSA-LA PRism Award – First 5 California
HPRMA - Gold, Outdoor Campaign
Saint John’s Health Center
HPRMA - Silver, Radio
Saint John’s Health Center
Internet Advertising Competition, Best Energy Online Ad
SoCalGas
Internet Advertising Competition, Best Advertising Email Message
United Way Home For Good
Internet Advertising Competition - Best Government Rich Media Online Campaign
First 5 California
thinkLA, Agency of the Year – Digital Media
Fraser Communications
Research Acknowledgements
We are pleased that many of our campaigns have been cited in research papers and presentations, including:
CPUC Meeting on Advertising and Marketing
CDUC
Utilizing New Media in Advertising
Aspatore Books
CDC Conference
Chicago
Let's Do Some Good
Everybody needs to do some good. Let's do it together.
We promise, you will
feel better.