At Fraser Communications, we specialize in turning challenges into opportunities, especially in the competitive automotive service marketing sector. Our collaboration with Hyundai on the Hyundai Assurance Car Care campaign showcases our commitment to creating innovative and impactful marketing solutions that drive real results.

Interested in expanding your dealership’s service marketing? Partner with us at Fraser Communications.

Tackling the Challenge

Many Hyundai owners, especially those with older or second-hand vehicles, avoid dealership services due to cost concerns and trust issues. Our objective was to transform these perceptions and enhance customer retention by leveraging Hyundai's renowned customer service reputation.

Through extensive research and our unique application of behavioral psychology—led by Dr. Renee Fraser, a psychologist with decades of expertise in consumer behavior—we designed a campaign that not only informed but also reassured vehicle owners about the value of dealership services.

Strategic Execution

We rolled out three national seasonal events—Car Care Days, Tire Promotion periods, and COVID-19 Clean Assurance—to attract customers to dealerships. Our approach included:

• Informative landing page: We developed a detailed landing page that provided essential car ownership information, highlighting the superior quality of genuine Hyundai parts and services.
• Targeted digital ads and social posts: Utilizing a blend of brand messaging, lead-generation tactics, and promotions, our "Love Campaign" featured the Hyundai Dogs, connecting emotionally with Hyundai owners by focusing on their affection for their vehicles rather than hard-selling service benefits.

This strategic content and event planning significantly exceeded Hyundai's engagement expectations.

Impressive Results

The effectiveness of our campaign was undeniable:

• High engagement: The "Love Campaign" rapidly booked over 540 appointments in just 22 days through the custom landing page.
• Significant ROI: The campaign generated over $1.6 million in ROI to dealers swiftly, showcasing the high impact of our strategic approach.

By tapping into the emotional connections owners have with their Hyundai vehicles, we achieved remarkable results, exceeding both engagement and financial expectations.

Why Fraser Communications?

At Fraser Communications, we don't just craft campaigns; we create compelling experiences that connect meaningfully with target audiences. Our work with the Hyundai Assurance Car Care campaign demonstrates our ability to merge sophisticated marketing strategies with a strategic understanding of behavioral science.

Looking to amplify your automotive marketing efforts? Fraser Communications is your ideal partner. Let us help you transform your marketing goals into successful outcomes with the same creativity and efficacy that characterized our work with Hyundai.

Contact Fraser Communications today to revolutionize your public health or automotive marketing strategy. Let’s drive meaningful change together.