At Fraser Communications, we believe health and wellness campaigns have the power to transform lives. For over 25 years, we’ve partnered with hospitals, insurance providers, and nonprofit organizations to create impactful messaging that engages diverse communities and delivers measurable results.

From rebranding Cedars Sinai as a trailblazer in medical research to helping Health Net connect with millions of members during the pandemic, our team specializes in blending creative storytelling with strategic insights to drive success. Here’s how we’ve made an impact for some of the nation’s leading organizations:

Cedars Sinai: “Leading the Quest for Health”

As one of the nation’s most respected hospitals, Cedars Sinai was already known for its compassionate care. But they wanted to be recognized as a leader in medical research and innovation. Fraser Communications worked closely with their team to develop a comprehensive rebrand centered around the tagline: “Leading the Quest for Health.”

This powerful message highlighted their groundbreaking achievements and established Cedars Sinai as a pioneer in healthcare. Through a combination of print, radio, and outdoor advertising, we showcased their cutting-edge work, elevating their reputation and increasing public trust.

Health Net: Supporting Communities in a Post-Pandemic World

Health Net, a leading insurance provider specializing in Medi-Cal and Medicare, faced a unique challenge during the pandemic: helping their members navigate a new healthcare landscape. Fraser Communications partnered with Health Net to create a range of outreach materials, including:

• Sales toolkits to empower internal teams and partners.
• Outbound email campaigns to engage members directly.
• Short films to inform and inspire audiences across their network.

These resources provided clarity and confidence during a time of uncertainty, reinforcing Health Net’s commitment to its members.

Saint John’s Health Center: “Breakthrough Medicine. Inspired Healing.”

Saint John’s Health Center in Southern California is renowned for its compassionate, high-quality care. However, they wanted to highlight their world-class research and clinical expertise. Fraser Communications crafted a new positioning strategy, reflected in the tagline: “Breakthrough Medicine. Inspired Healing.”

This dual message celebrated their intimate, patient-focused care while showcasing their cutting-edge advancements, effectively broadening their appeal and reinforcing their leadership in the medical field.

Why Fraser Communications?

When it comes to health and wellness campaigns, Fraser Communications offers:

• Proven results. Decades of experience working with top organizations like Cedars Sinai and Health Net.
• Creative excellence. Memorable messaging and impactful visuals that resonate with diverse audiences.
• Strategic insight. Data-driven approaches that align with your goals and deliver measurable outcomes.
• Community focus. A deep understanding of the unique challenges and opportunities in public health and wellness outreach.

Let’s Create Impact Together

Fraser Communications has a track record of helping health and wellness organizations build trust, engage their communities, and inspire action. Whether you’re rebranding a hospital, launching a statewide initiative, or connecting with underserved populations, we’re here to help you succeed.

Ready to start your next campaign? Let’s make it happen. Contact us today.