At Fraser Communications, we understand that effective public health strategies stem from a thorough understanding of community behaviors and beliefs. Our recent study on adult vaping among Los Angeles County voters, set to be presented at the APHA conference in October 2024, exemplifies our commitment to data-driven solutions for pressing health issues.

If your organization is looking for industry-leading campaign strategies that truly resonate with target audiences, read on to discover how Fraser Communications can help, and consider reaching out for a consultation to explore tailored public health solutions.

Understanding the Challenge

Vaping is commonly associated with youth, yet it remains prevalent among adults, posing significant health risks due to high nicotine concentrations. Addressing this requires not only robust policies but also strong public support, making it essential to grasp the full scope of adult vaping behaviors and the public's perception of its dangers.

Our partnership with the UC Berkeley IGS Poll has provided invaluable insights into these dynamics, allowing us to tailor our public health campaigns more effectively.

Methodology

To capture a comprehensive view of the issue, we conducted an online poll with 1,775 registered voters from Los Angeles County. This survey, executed in January 2024, utilized stratified random sampling to ensure diverse and representative data.

By dissecting voter demographics and their views on vaping, we've been able to pinpoint where public health messages can be most impactful.

Key Findings

Our study revealed critical insights:

• A majority (63%) of respondents acknowledged the severe health risks associated with vaping.
• Vaping rates vary significantly with age and geography, with younger adults in urban areas showing higher prevalence.
• Distinct demographic groups, including the LGBTQ community, reported higher rates of vaping, suggesting the need for targeted health interventions.

These findings underscore the necessity for customized public health messaging that addresses specific community characteristics. At Fraser Communications, we use this data to shape campaigns that not only inform but also engage and persuade communities to embrace healthier lifestyles.

Impact and Outreach

At Fraser Communications, we don't just collect data—we activate it. Our detailed survey on adult vaping behaviors fuels a suite of targeted interventions designed to cut vaping rates among key demographics. Then, we use multifaceted campaigns leveraging a mix of modern and traditional outreach methods.

In urban settings, we deploy high-impact social media campaigns, while in more local communities, we engage directly through workshops and collaborative efforts with healthcare providers. Each strategy is meticulously crafted to ensure maximum engagement and adherence, transforming data into actionable, life-changing public health messages.

Why Partner with Fraser Communications

Choose Fraser Communications and step beyond the boundaries of traditional public health campaigning. Our work, exemplified by our pioneering adult vaping initiative, combines in-depth research, innovative strategy, and creative execution to meet the complex challenges of today's public health landscape.

We don't just broadcast messages; we create resonant narratives that reflect the unique cultural and social fabrics of each community we touch. Partnering with us means investing in a change-maker that understands the nuances of impactful communication and is dedicated to creating healthier communities through informed, inclusive, and inspiring campaigns.

Are you ready to elevate your public health campaigns with proven, research-based strategies? Contact Fraser Communications today to schedule a consultation. Let us help you develop tailored interventions that can make a genuine difference in public health outcomes that could be featured in industry-leading conferences.