Encore Wellness & Weight Loss had a clear and meaningful mission: helping people adopt healthier habits for life. Their unique 360° approach integrates nutrition, mental health, and sustainable behavior change.

But as they looked to expand beyond individual programs and into the corporate wellness space, their branding didn’t fully reflect their evolving offerings or growth potential.

Encore needed a shift—not just a new look, but a strategy to reach new audiences while staying grounded in their purpose.

Creating A Brand Built for Expansion

Fraser Communications partnered with Encore to lead a full rebranding effort. We aimed to create a modern, sophisticated identity that resonated across both consumer and business-to-business markets. The new brand needed to convey trust, energy, and expertise—while remaining true to Encore’s wellness roots.

Our work included:

• A redesigned logo and visual identity with a clean, modern aesthetic
• Brand messaging that reflected both individual coaching and corporate wellness services
• A flexible style guide to maintain consistency across platforms and materials
• Digital and print marketing assets tailored to business development and client engagement

We positioned Encore not just as a weight loss solution—but as a partner in long-term, holistic wellness.

Delivering a Platform for Scalable Growth

The refreshed Encore 360 brand gave the organization the credibility and flexibility to confidently pursue new markets and partnerships. Their visual identity and messaging now reflect their full scope of services, helping them connect with companies looking for thoughtful, evidence-based wellness solutions.

Why It Matters

Branding isn’t just about aesthetics—it’s about aligning who you are with where you’re going. For Encore 360, that meant elevating their brand to match their expanded impact.

At Fraser Communications, we specialize in helping purpose-driven organizations make that leap—without losing the heart of what they stand for.

Let’s Talk About Expanding Your Brand

If you’re looking to reposition your organization, reach new markets, or better connect with the people you serve, Fraser Communications is here to help. Let’s build a brand that grows with you.