For healthcare organizations, branding is more than a logo—it’s a promise. It represents trust, excellence, and connection with the community. When Los Angeles Jewish Home transitioned to Los Angeles Jewish Health (LAJH), they needed a brand identity that reflected both their 100+ year legacy and their forward-thinking approach to senior care.

Fraser Communications was honored to help modernize their brand while preserving their history. Here’s how we guided LAJH’s evolution with a refined brand identity, a new website, and strategic marketing materials that ensured continuity and impact.

The Challenge: Preserving a Legacy, Embracing the Future

With a century-long reputation for excellence in senior care, LAJH wanted to update its name and brand without losing the trust it had built over generations. The goal was to:

• Create a modern, sophisticated brand identity while maintaining deep community recognition.
• Develop a user-friendly website that enhanced accessibility and engagement.
• Craft marketing materials that aligned with their refined vision and mission.

Fraser Communications was tasked with creating a refreshed identity that felt both timeless and forward-thinking, ensuring that LAJH’s commitment to compassionate senior care remained at the heart of its evolution.

The Solution: A Brand That Honors the Past & Builds for the Future

Fraser Communications took a strategic and thoughtful approach to rebranding LAJH, ensuring that every element reflected their mission of compassionate, high-quality senior care while positioning them for long-term success.

• Branding & Logo Design: A modern, timeless visual identity that respects LAJH’s heritage while signaling innovation.
• Website Development: A seamless, user-friendly experience for seniors, caregivers, and families seeking care.
• Marketing & Advertising: A suite of print and digital assets that reinforced the new brand identity across multiple channels.

Through strategic branding, a modernized website, and cohesive marketing materials, Fraser Communications helped LAJH evolve without losing its deep-rooted identity.

The Impact: A Stronger, More Recognizable Brand

Through a modernized yet classic approach, LAJH now has a refreshed brand presence that resonates with current and future generations of families, caregivers, and healthcare professionals. Their new identity positions them as a leader in senior healthcare while staying true to their compassionate mission.

Does Your Healthcare Brand Need a Strategic Refresh?

At Fraser Communications, we specialize in healthcare branding, messaging, and strategic marketing that builds trust and drives engagement. If your organization is evolving, we can help you craft a brand that respects your past while embracing your future.

Let’s talk about your next chapter. Contact us today.