Los Angeles Jewish Home was in the process of evolving their name to Los Angeles Jewish Health and wanted to establish a more sophisticated, yet timeless approach to their branding efforts. It was imperative to preserve their 100+ year heritage and stay true to their mission of delivering excellence in senior care while contemporizing their brand. Fraser designed a more modern logo and brand aesthetic, developed a new user-friendly website, and created several marketing materials and ads.

Branding, Logo, Style Guide, Website, Print & Digital Ads, Collateral

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