While much of the nation’s attention is centered on the opioid crisis, methamphetamines continue to ravage small, rural communities across Missouri. Once known as the meth capital of the world, the state of Missouri put laws in place that have significantly reduced local meth manufacturing (i.e., home meth labs). Yet even with these efforts, meth remains a problem in Missouri and is one of the most addicting and dangerous drugs in circulation today.

To provide support and resources to the community and help prevent meth use among 20-30-year-olds across the state, Fraser Communications partnered with the Missouri Institute of Mental Health to develop the “NoMOMeth” campaign. The effort, which focuses on hope, highlights real-life stories of individuals living in Missouri who were affected by meth. The theme, “You are worth more than meth,” serves as a powerful reminder that people’s hopes, dreams, and futures are bigger and more important than any short-lived (yet life-altering) high from meth.

Fraser created and launched the hub of the campaign, noMOmeth.com––a “no-judgment zone” that offers free meth prevention resources for Missouri locals. Steering clear of traditional, fear-based approaches to anti-drug messaging, the site tackles a serious issue by focusing on healthy behaviors––like finding alternative ways to relieve stress and learning how to experience natural highs without turning to drugs. The site is also home to a collection of emotionally raw, short-form documentaries featuring fellow Missourians.

To further engage with our target audience, Fraser created a NoMOMeth digital toolkit for Prevention Resource Centers to access on a local level. The kit features a complete set of engaging social media content, including videos, social media posts, digital banners, out-of-home executions, and collateral.

Video, Website, Outdoor, Collateral, Digital, Social