Fentanyl continues to be a growing threat in the state of California, and Ventura County is not immune. Given the lack of information regarding the dangers of fentanyl use and how it is distributed in the community, the County of Ventura reached out to Fraser to create a countywide bilingual awareness campaign with the goal to awaken people to the idea that although nobody thinks the fentanyl epidemic can affect their lives, it’s happening in their neighborhoods. The threat and risks are real, and they are right here, right now. 

The campaign provides residents with life-saving information to help protect themselves and others, as well as prevent overdoses, and these tragic and preventable deaths. In partnership with the County of Ventura, Fraser created the fact-based, hard-hitting "Think Again" campaign, leveraging localized statistics and details that encourage the community to get educated, be aware, and save lives. Because fentanyl does not discriminate, the campaign is targeted at the vast and very diverse County of Ventura, reaching residents across a broad array of marketing and advertising platforms including digital, social media, print, radio and out-of-home, all driving to ThinkAgainVC.com.

Los Angeles Department of Public Health

With the legalization of cannabis in California, Fraser was charged with informing, and creating discussion among teens as to its use and abuse. We had to say No! to ‘Just Say No’ and to find ways to get teens to delay experimentation until they were past the key years of brain development. We also conducted working sessions where LA County teens could tell their stories and create ideas their peers would respond to.

California Department of Public Health

The state of California wanted to alert and inform vulnerable communities as to the reality of Valley fever. It can be devastating to communities with farmworkers, that have ongoing construction projects, or where wind makes the topsoil airborne. It’s complex, so we did an ominous simplification of the science to heighten the dangers and developed digital and outreach materials for the hard-to-reach audiences.

TV, Radio, Outdoor, Digital, Social

Los Angeles Department of Public Health

Lead can be found in chipped or peeling paint, on surfaces including toys, and in cosmetics among other places, is extremely dangerous, and can affect anyone. We developed Lead Free Homes LA, a free Los Angeles County program designed to remove lead paint hazards from the inside and outside of residents' homes. The program moves across LA County and is available for tenants, renters, and homeowners living in homes built before 1951, with children under the age of 6 that live or visit the home regularly, or pregnant women. Our promotional materials are created in threshold languages and supported by community service events and outreach teams.

Additionally, we also developed materials for the CDC’s Childhood Lead Poisoning Prevention Program (CLPPP) to inform audiences about the dangers of lead poisoning and early prevention strategies that can help prevent serious developmental and behavioral issues later. We run an annual campaign during Lead Poisoning Prevention Week that alerts residents about free and low-cost blood lead screenings available throughout LA County.

Los Angeles and California Departments of Public Health

For both LA County and the state of California, we created campaigns to help change behaviors in regard to opioid use disorder. For LA County, an awareness campaign dramatizing the seriousness of the “epidemic,” and how an addiction can “happen” to you or a loved one; for the state, an empathetic approach to help older citizens out of the rabbit hole created by the addictive nature of prescription opioids for legitimate pain. For each audience, we had to represent hope.

TV, Radio, Outdoor, Digital, Social